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In Graphic design, word or words in type. They identify a company, brand name, group or project.
ó: www.khsd.k12.ca.us/bhs/Perry/art%20vocabulary.htm
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A combination of characters and/or graphics to create a single design that is used to identify a company or organization. it is often trademarked and is always included on all company printed materials and ads.
ó: www.proximasoftware.com/fontexpert/terms/l.htm
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The distinctive visual symbol for the brand that should represent its core values and attributes.
ó: www.jhsph.edu/identity/glossary/glossary.shtml
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A company or product identifier - for example, a representation of a company's initials or a drawing that is the exclusive property of that company. In publishing usage, a virtual equivalent to the trademark. (see: colophon)
ó: www.brochure-design.com/brochure-design-publishing...
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A trademark, unique to each particular company.
ó: www.eaca.com/.docs/pg/11222
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